Dereje T. Abzaw 👋
Innovative Full Stack Developer 🖥️ & AI Engineer with 8+ Years in Software & AI
Client:
Zeleman Advertising and Communication
Developed for:
Anbessa Beer
Services:
Software, Web & App Development
Overview
For this project, I developed a Flutter-based Android application for Anbessa Beer's "Crafted with Courage" activation. The app aims to analyze users' courage levels through interactive assessments, supporting both psychological research and brand engagement.
Research: Since the psychological study was provided by Anbessa Beer, my focus was on translating the study's assessment methods into an engaging and interactive app format. This involved ensuring the assessments were user-friendly while capturing accurate data for research purposes.
Information Architecture: The app needed to deliver a seamless user experience while accurately collecting sensitive psychological data. The main challenge was ensuring intuitive navigation and real-time response handling without affecting app performance or data integrity.
Challenges
Integrating complex psychological assessments into an interactive app without compromising user experience or data accuracy posed a significant challenge. Balancing real-time data collection with app performance was critical to the project's success.
Balancing Performance and Data Accuracy
- Challenge:Real-time data collection and user engagement had to be balanced without compromising app performance or data accuracy.
- Solution: I optimized Flutter's state management and implemented asynchronous data handling to ensure smooth performance and reliable data collection throughout the user’s experience.
Results/Conclusion:
The Courage Test App successfully engaged users with interactive assessments while collecting accurate psychological data. This solution supported Anbessa Beer's brand activation and provided valuable insights for ongoing psychological research, enhancing both user experience and research quality.
